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INTRODUCTION
There is no single secret to the continued success of the Hinckley Triumph factory, but a package of reasons which collectively have ensured the reputation of the company as a producer of highly desirable, technologically advanced motorcycles. But driving Triumph forward is the fundamental policy of listening to its customers, either directly from the highly accessible factory or via the comprehensive network of high quality dealers. Only this way can Triumph bring about the changes to its model range, be they small details or entirely new models, which are most effective at satisfying the current customer base and introducing new riders to the pleasures of Triumph ownership. Two examples illustrate this. Some customers otherwise delighted with the recently introduced Thunderbird Sport suggested it might be easier to lift the bike upright from its side stand if the stand was a little longer. Triumph's engineers tried this out, confirmed stability on the stand would still be acceptable, and implemented the change from 1999 only a short period after the bike first appeared. It's a small detail, but illustrates the attitude which has resulted in such strong customer loyalty that the enormously popular, factory run Riders' Association of Triumph (RAT) continues to go from strength to strength. At the same time, Triumph has continued to look at the broad picture of how the motorcycle market is changing and maturing, and has seen the need to replace models as they approach the end of their design life. In the case of the Sprint ST and the Tiger, that replacement has meant more than a facelift - instead, each bike is entirely new for 1999, keeping faith with the qualities associated with the original name tag but improving every aspect of the outgoing models with the application of late 1990's technology and design. This technology and design is another reason for the now-established strength in depth of Triumph. The production lines are automated wherever possible and are as advanced as any in the world, while the very latest in computer aided 'CAD-CAM' design techniques keeps Triumph at the cutting edge of engineering and construction. Finally, Triumph's obsessive quest to maintain the very highest build quality and levels of durability for all of its machines has ensured that its motorcycles are as satisfying used as they are new. This in turn helps to uphold resale values, adding even more value to Triumph ownership and ensuring the continued return of many previous Triumph customers. Triumph is savoring the challenge of advancing in an increasingly competitive market in 1999. With two entirely new models, major changes to two others and smaller but important and influential upgrades to two more, Triumph is equipped with a formidable arsenal of machines which can only move it even further ahead.
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